Certified Financial Social Worker | Speaker | Author | CEO Herfinance Club

Hi, Friend,

I’m Sue Diamondī¸ and welcome to the Herfinance Club.

I'm a lover of philosophy, human behavior (especially when it comes to money,) achieving big goals, and you. Yes, you.

I love—as much as anything— helping women optimize their financial potential by unlocking hidden money blocks.

This is what I do as a money mindfulness coach.

Why listen to me?

I’ve blended the latest research and compressed the most recent industry opinions into concepts and tools to help you improve your results with money. By doing so, anyone can take control of their finances.

I have a Master's degree in Social Work from Fordham University and was Certified by The Center for Financial Social Work as a Financial Coach, an approved program by the National Association of Social Workers, which is where I learned personal finance goes way beyond the dollars, cents, and budgets of traditional money management.

Prior to that, I was Director of Women’s Wealth & Philanthropy, at the Power Forward Group, US Financial & Estate Planning Firm where I helped women build and preserve wealth and specialized in providing creative solutions to planned giving. Along with Founding the EmpowHer Community.

And in an earlier life, I worked in various leadership capacities with nonprofit organizations for more than two decades in administrative roles, including that of an Executive Director who established a foundation, and a trusted advisor who educated charitably inclined individuals and nonprofits on how to leverage charitable giving/gifts to best achieve their needs and interests.

In my own money journey, I had to learn what I now teach and discover what greater financial security meant to me and how to get from where I was to where I would like to be. 

It wasn’t that I had a bad relationship with money, I had no relationship with money. Like many of us, I grew up in a family where money wasn’t discussed in or outside the home.

By the time I reached my early twenties with a goal to travel the world, I came to a very sudden realization I had been spending all of my earned income (sometimes more), and in order to pursue my hopes and dreams I would have to change my spending habits.

Understanding how, when and why I was spending helped me take control of my money and knowing my goals helped facilitate changing my spending priorities.  But most importantly, I have learned that all relationships take work, time and effort − including your relationship with your money.

Today, women control more wealth—whether:

  • Individual
  • Family
  • Shared Wealth
  • inherited wealth—than ever before

As womenWE can shape the 21st century by accepting the power and responsibility associated with money.

I founded the Herfinance Club because money is so much more than the choice to improve your financial future.

What makes my learning approach unique – is it differs significantly from traditional financial education that is predominantly information-based and typically focuses on creating a financial plan as the first step. Knowledge, while important, doesn’t specifically contribute to change. Our process facilitates personal growth and change along with greater financial understanding that includes exploring your thoughts, feelings, attitudes, relationship and behavior with money.

Our first step is about helping YOU overcome the fear of finance which contributes to the major money disconnect experienced by so many people today.

Your money story is the story of the circumstances, beliefs and behaviors that have shaped how you feel about money, how you deal with money, and how you spend or save, give or keep the resources at your disposal and are often more subconscious than conscious.

It’s about those verbal and nonverbal messages you picked up as a child - your parents arguing about money or that time your father told you, “money doesn't grow on trees.” It’s about how comfortable you feel having money dates with your partner about big life decisions. It’s about cultivating your value as a business or professional woman when negotiating your salary or cost of service. It’s about silencing your inner critic and counteracting, “I got this.”

Your money story is in essence a foundation stone of where you are standing today, and what you believe about money, and how you use it.

I entered the finance world not as a planner or economist but as a Social Worker interested in attitudes and emotional reactions to money.

I have spent the last several years researching the kinds of challenges women face around relationships with money and obstacles unique only to women

And Even though today more women are overcoming economic barriers and familiarizing themselves with financial matters.  A large number of women continue to indicate they lack confidence around personal finance, and use examples linked with emotions, such as shame, fear, pride, control, and more.

So when we express, "I feel anxious." the insecurities come. The shame comes. “I don't want anyone to think that I'm not smart.” “I don't want anyone to know that I am insecure with money, I’m embarrassed that I don’t have more money, I don't want anyone to know that I am super stressed out, I’m afraid I’m going to run out of money.”

Many women acknowledge the Need for Change, and admit that they would like to learn more about managing personal finances but fail to act on it because they don’t know where to start or feel comfortable discussing money.

Part of the problem is: Unlike men, Money talk does not typically happen in our inner circle of friends because it is still considered a social taboo for women. The money taboo keeps us ignorant of better habits, practices and perspectives, and can keep women at the low-end of the pay gap.

The more insight you have about where, why, when and how your thoughts, feelings and attitudes came to be so ingrained in your money beliefs the more likely you are to make financial choices which will improve your financial future.

I am on a mission to socialize the idea that it’s OK for women to talk candidly about money and inspire ONE MILLION women to start the money conversation with spouse, friends, or colleagues because when women are stronger financially, everyone’s better off.

If any of this sounds familiar, welcome to your new home! 

Let’s break the old social taboo, that women should not talk about money!  

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Learn more about me on LinkedIn

Purpose

 

The Herfinance club is engaging for good and strives to use the power of business to working toward affecting change for women’s economic empowerment and using our business to partner with the nonprofit

Working For Women

whose vision is to create a world where all women have the opportunity for economic independence.

Our giving model and commitment is to contribute 10% of our net revenue to enable more women to reach economic independence. All services will contribute toward being a catalyst for positive change.

The more you talk about money, the more you can open doors for yourself and for others to do the same. It’s about making my ceiling my daughter’s and other young women’s floors.

I want to make a difference so I can be a better person than I was yesterday, by helping change the world for the better. When women are more financially secure it impacts their children and their communities. When women are stronger everyone else is better off.