Become Your Wealthiest Self Because You Deserve It.

Did You Know:

  • 85% of women are the CFOs of family households and make most day-to-day purchases and budgeting decisions, but still, feel uncomfortable discussing financial matters.
  • More women than men (65% vs. 52%) say money is their #1 source of stress!
  • Despite doing the same work as men, white women make 20 percent less money on average with women of color earning even less.
  • The area where women fall behind the most when it comes to money literacy is knowledge and the confidence to maximize earning and investment power.
  • Women are five times more likely than men to rely solely on their incomes for survival.
  • Women invest later and less often in life, which increases their chances of retiring in poverty by about 80%.
  • And, women generally have a longer end game than men.

Have you ever desired more out of your money but didn't know where to begin or what to do?

Imagine if there was a way of taking care of your money and making more while becoming confident about it, being able to move past the money taboo, dial down your financial anxiety, and achieve greater financial success. 


You don’t have to imagine it...

Welcome to

The Women and Money {Full Financial Initiation} 1-1 Premier Coaching Program. The quickest way possible to take control of your money and become your wealthiest self.

Do any of these sound like you?

  • You feel ignorant and insecure about aspects of your personal finances?
  • You feel overwhelmed by money?
  • You have a hard time deciding whether to focus on debt repayment or savings development?
  • You put off dealing with your finances until the pain is greater than your fear, right?
  • You hit a financial brick wall, either for the first time or after several years of struggling.

If so, you’re not alone. Many women feel that way, too!

I'm also willing to bet one of these is also true...

  • You don’t like talking about finances because it’s socially unacceptable
  • You think money management is difficult, perplexing, and stressful.
  • You tell yourself you have to be good at math to invest.
  • You think you're OK with money and brush it under the rug.
  • You tell yourself you don't have to worry about money because your spouse handles everything.

I get it… I understand why you might think or feel this way!

Many of us get so caught up in what our mind tells us about money, and our belief that we aren’t capable prevents us from achieving ultimate financial success.

The more we talk about money, the more normal it becomes, the more you can open doors for yourself and for others to do the same

Today, women control more wealth—whether:

  • Individual
  • Family
  • Shared Wealth
  • Inherited wealth—than ever before

As women, we have the power and responsibility to shape the 21st century by embracing the role of money. So that our daughters and granddaughters will be able to overcome the unique challenges that women face. As a mother, I want my glass ceiling to serve as a platform for my daughter and other young women's floor.

Meet your new coach...

Hi, I'm Sue,

I love—as much as anything— helping women uncover their money story and discovering how they can use this information to transform their results with money and live their best life.

I entered the finance world not as a planner or economist but as a Social Worker interested in attitudes and emotional reactions to money.

I've spent the last several years researching the many issues women encounter when it comes to their money relationships. I've combined the most up-to-date research with the most recent industry opinions to produce ideas and tools that will help you improve your financial success. By doing so, anyone can take control of their finances.

Why listen to me?

I have a Master's degree in Social Work from Fordham University and was Certified by The Center for Financial Social Work as a Financial Coach, an approved program by the National Association of Social Workers, which is where I learned personal finance goes way beyond the dollars, cents, and budgets of traditional money management.

Prior to that, I was Director of Women’s Wealth & Philanthropy, with a US Financial & Estate Planning Firm in NYC where I helped women build and preserve wealth and specialized in providing creative solutions to planned giving. Learn more about me on LinkedIn.

What makes my learning approach unique – is it differs significantly from traditional financial education that is predominantly information-based and typically focuses on creating a financial plan as the first step. Knowledge, while important, doesn’t specifically contribute to change. My process facilitates personal growth and change along with a greater financial understanding that includes exploring your thoughts, feelings, attitudes, and relationship and behavior with money.

In fact, money speaks two languages. The language of basic arithmetic is the first: addition and subtraction. You have it, you utilize it, you make use of it, and you save it.

There's also the secret language of money — our habits and patterns of employing money to manage our moods and self-esteem as well as a tool for control and competition. Money is layered with connotations that frequently conflict as we engage with it.

The secret language of money is only kept a secret if you don't talk about it.

Until you face your tucked-away beliefs about money, you will never have the abundance you desire.

You have the right to be in charge of your finances. Nevertheless, how do you begin?


As a purposeful woman, you DESERVE to...

  • Pay off your debts.
  • Pay for any unexpected expenses. 
  • Regularly invest in the stock market. 
  • Calculate how much money you might save in a year.
  • Manage your own finances on a monthly basis with confidence.
  • Actively work your goals to achieve hopes, dreams, and wishes

In order to reach your financial goals, it doesn't have to be a long-term dream or a "if I'm so lucky" scenario.

You can take control of your financial success if you have the right attitude and the right strategy.


People have different ideas of what it means to be successful. In your heart of hearts, you want to earn the money you deserve, live the life of your dreams, and make a positive impact on the world.

Going all in on yourself is the quickest and most effective method for achieving financial success. This means that you'll have to invest in yourself to get the results.

It’s Up To You

If you invest in yourself—you’ll create new results fast.

To achieve our own definition of success,

there are three parts that are critical


Money Mindset | Money Management | Wealth Creation


The best way for you to do this is by enrolling in our 1-1 Premier Coaching Program "Take Control of Your Money."


The truth is this program can change your life with money:


Our Women and Money {Full Financial Initiation} 1-1 Premier Coaching Program "Take Control of Your Money" is a step-by-step program that guides you through releasing and balancing your financial wellness while simultaneously enhancing personal empowerment and breaking through money blocks that are preventing you from reaching your full potential.

If you want to make money work for you in the quickest way possible and build a new future, this program is for you. It will provide specific goals and guidance so that by using our tools and support, you can achieve financial abundance more quickly!

  1. To begin, you need to establish a new financial foundation.
  2. After that, you develop new money management systems and practices.
  3. Then you can start to grow your wealth.

I work with you to improve your financial future by assessing the current situation, creating a strategy that is easy to maintain and supports your values and goals moving forward.

Our Principle Helps YOU Improve your future - both emotionally and financially. This is Woven into the programs and services offered:

What is offered:

Module 1.

Establish a Solid Financial Foundation


Break the money taboo and empower our money relationship. Until and unless BEHAVIOR changes, NOTHING changes.

Our money mindset is determined by our personal beliefs, which is critical in terms of creating wealth and financial success.

When you change your thinking about money, you'll take new and different actions. And it is this new course of action that generates new outcomes.

However, you must first rewire your brain to avoid sabotaging any efforts to alter your behavior.

In order to successfully build wealth, we often don't know how to tell our money story to ourselves to know what to change because it requires us to understand and assess our relationship with money aka money story. Neuroscientists have found that 90 95% of our decision making is unconscious. This means that the beliefs and patterns in our unconscious mind determine what we want to do next. The challenge then, is how we can make our stories fully conscious to understand and change. The way the mind and the brain work and our relationship with money especially, is complicated, because some aspects are emotional, unspoken, even unconscious

Developing an understanding of money can be done through working with others. To change your relationship with money and the rest of your life, you need to examine the beliefs and behaviors that are not working. Then you can change what you do and map new possibilities.

Money can then be transformed into what it was intended to be: a powerful tool for creating the life you want.

Our goal is to establish a solid foundation that involves helping you develop a better relationship with money because the beliefs about money that we hold affect our relationships, how we feel about ourselves, and how we participate in the world.

The first step is to bridge the gap between the two key issues that most people and the financial industry overlook:

  • How you value money and your “Money-story” and

  • How you relate to money.

This encompasses examining your money beliefs and behavior that create the results you have with money. It's not limited to simply having a positive attitude and confidence. People's emotions can be good or bad for their money. It is important to overcome the bad and encourage the good in order to have a successful financial mentality.

No one ever achieves ultimate financial success without first working on their relationship with money, no matter how good their money system and wealth growth knowledge.

  • We'll explore your thoughts, feelings, attitudes, relationship and behavior with money.
  • Discover why you are where you are in life.
  • Identify where you want to be in the future.
  • Ascertain hopes, dreams, wishes.
  • You'll get clarity on where your money goes each month.
  • Align your values with your spending.
  • Develop habits to conquer debt and increase savings.
  • Understand the benefits of commitment and perseverance.

Even if you're the most financially knowledgeable person on the planet, it's possible for everyone to enhance their money relationship. It's a mountain with no peak, yet you'll still benefit from it by bringing a new level of awareness to your finances.

The Money Mindset module is focused on a successful system designed by David Krueger, MD to change mind, brain, and behavior. This structured process is the art and science of change, reinvention, and success and serves as a guide to transformation.

By the time you’re finished with Module 1, you will have created healthy money habits. You will know how much you spend each month and what you spend it on, as well as have a financial snapshot to see your money now. That way, you can start building a new future with your money.

Check out successful life story transformations 


These case studies illuminate the hidden agendas, beliefs, habits, and assumptions that limit our financial success.

Module 2.

Set up Systems and Routines That Help Manage Money.

You can't manage what you don't measure.


You are now ready to take control of your money. Put into place money management systems and routines that will allow for financial clarity. This is the simplest method for making the best possible daily decisions and allow you to move into a more comfortable place with the subject of money. You won’t be spending less, you’ll be spending smart. Financial success is not a mystery. It's the result of a successful system.

Affirming control over spending is not a matter of numbers, it's a matter of self-reflection, setting goals and defining priorities.

You will know your financial situation well enough to be able to make an informed decision about daily spending. Because, wealth comes from the millions of little choices we make every day.

  • You'll have a clear sense of what's important.
  • Define your short- and long-term financial objectives in line with hopes, wishes, and dreams and how to accomplish them clearly. What you want money for.
  • Set a monthly spending plan that's both concrete and goal-oriented (and doesn't forbid you from enjoying your favorite indulgences).
  • Access to software and method.

After you've implemented your new savings and budgeting systems, you'll be able to make more confident spending choices.

Learning alone does not create change. Learning, practicing and developing more money-wise skills is how you begin to develop financial stability. As you learn and use these skills, your thoughts, feelings and attitude about your financial situation, your life and your future will continue to improve.

By the end of this module, you'll be able to set your financial goals and achieve them with a plan in place, specific systems for doing so as well making small but meaningful changes.

Module 3.

Grow Your Wealth

It is never too early or late in life to take control of one's finances. You have already established a solid financial foundation, and put in place the money management systems that are critical for taking control of your finances. And now it's time for you to make the most out of your future!

You will:

  • Implement “pay yourself first” rule.
  • Create a transparent and implementable financial strategy to fund your emergency account, retirement, and short and long-term goals.
  • Get comfortable investing your money in ways that will grow without any work on your part.
  • Schedule wealthy time monthly - review spending plan.
  • Teach yourself discipline and patience with regards to investing - which are two essential traits.
  • Measure “financial success,” by taking steps to put yourself in a better situation than you were in before.

  •  Start making intelligent financial decisions without feeling like an idiot.

Building wealth is about funding one’s present and future self and having financial security throughout it all.

My favorite three-legged stool analogy is that financial stability and confidence are based on three critical components: mindset, management, and wealth-building as reviewed above.

So, ask yourself how many legs are supporting your Financial Success. If you don't have all three, you'll be charmed right out of your wealthiest self faster than you can fall off a 2-legged stool.

Most of us have never been taught how to manage our finances, which is a shame. But that's no longer acceptable... Because when you have control over your money, you have control of your life.

Take Control of Your Money

 You have the power to alter the way you feel, think, act, and relate to money.

As soon as you do so, the money magic begins! What are you waiting for?

Schedule Your Discovery Call NOW!


When you work with me directly, you get:

  • Initial 90 Minute Strategy Call - this call is to identify your goals and challenges so that I can map out a strategy that we’ll be working together to implement over the next 6 months.
  • Two 60-minute in-depth 1-1 virtual coaching calls per month to support you as you implement your plan. 
  • Direct access to me via Voxer (a voice messaging app) and email to give you the support and accountability you need between calls.
  • Access to a resource portal with tools, templates, worksheets, and anything else necessary for successfully achieving your financial goals.
  • A safe place to openly discuss your challenges, ask questions, and celebrate your successes.
  • An accountability and support partner who will never leave you wondering if you are doing this alone.

Now is the time to decide what role you want to play in your own destiny. Now is the time to act.  The past is gone, but you still have to plan and prepare for the future.  If you want to assure that your future will be happier, more secure, and more fulfilling, then take the gift that is today (present), and put it to work for you. 

We are capable of any transformation we desire, it’s up to us, but sometimes we need guidance and support, that’s what I am here for. 

Let's talk about YOUR investment in YOU!

Schedule a FREE15-minute Discovery Call. See if we’re the best fit for each other!

Scroll down on Calendar on the right and pick a date that best suits YOU!



The Herfinance club is engaging for good and strives to use the power of business to working toward affecting change for women’s economic empowerment and using our business to partner with the nonprofit

Working For Women

whose vision is to create a world where all women have the opportunity for economic independence.

Our giving model and commitment is to contribute 10% of our net revenue to enable more women to reach economic independence. All services will contribute toward being a catalyst for positive change.

The more you talk about money, the more you can open doors for yourself and for others to do the same. It’s about making my ceiling my daughter’s and other young women’s floors.

I want to make a difference so I can be a better person than I was yesterday, by helping change the world for the better. When women are more financially secure it impacts their children and their communities. When women are stronger everyone else is better off.